The Content Creation (Social Media) Level III qualification by TESDA is designed to equip individuals with the skills needed to effectively create and share engaging content on social media platforms. This program focuses on developing concepts for social media posts, transforming ideas into multimedia materials, and strategically distributing content to reach a wider audience. Whether it’s for education or entertainment, this qualification prepares learners to thrive in the ever-evolving digital landscape.
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For added flexibility, this course is also offered online through the TESDA Online Program, making it accessible to anyone looking to enhance their social media content creation skills. It’s a perfect opportunity for aspiring content creators, marketers, or social media managers to gain practical knowledge and stay competitive in the growing digital industry.
Benefits
The Content Creation (Social Media) Level III Course qualification by TESDA offers several benefits:
- Develop In-Demand Skills: Gain expertise in creating, designing, and sharing engaging content tailored for social media platforms.
- Boost Career Opportunities: Open doors to roles in social media management, content creation, and digital marketing.
- Learn Multimedia Production: Enhance your ability to turn concepts into impactful multimedia content.
- Convenient Learning Option: Access the course online anytime through the TESDA Online Program.
- Stay Competitive: Equip yourself with modern tools and strategies for effective social media propagation, essential for today’s digital world.
Content Creation (Social Media) Level III
The Content Creation (Social Media) Level III qualification equips individuals with skills to develop, produce, and share engaging content for social media. It covers concept creation, multimedia production, and content distribution.
Units of Competency
The units of competency comprising this qualification include the following:
Basic Competencies
- Lead workplace communication
- Lead small teams
- Apply critical thinking and problem-solving techniques in the workplace
- Work in a diverse environment
- Propose methods of applying learning and innovation in the organization
- Use information systematically
- Evaluate occupational safety and health work practices
- Evaluate environmental work practices
- Facilitate entrepreneurial skills for micro-small-medium enterprises (MSMEs)
Common Competencies
- Apply quality standards
- Perform computer operations
Core Competencies
- Create concepts for social media posting
- Translate concepts into multimedia content
- Propagate content
Sample of Certificate of Completion
Content Creation (Social Media) Level III Online Course
The Content Creation (Social Media) Level III online course by TESDA Online Program trains individuals to create and share engaging content for social media. It covers developing ideas, creating multimedia posts, and distributing them effectively. Perfect for those who prefer learning from home.
Modules
There are 4 modules in this online course, each with its own set of lessons to learn. The modules cover the following topics:
Module 1: Introduction to Content Creation
This self-paced course teaches you the essential knowledge, skills, and mindset needed to succeed as a content creator. You’ll learn about the content creation industry, key work habits, safety procedures, and how to thrive in the digital workspace.
Unit 1: An Overview of the Content Creation Industry
Lesson 1: Introduction to the Content Creation Industry
Lesson 2: Fundamentals of Content Creation
At the end of the unit, the learner should be able to:
- Describe the industry of content creation.
- Apply the fundamental principles of content creation.
Unit 2: Applying 21st-Century Skills in a Work Environment
Lesson 1: Demonstrating Leadership and Professionalism
Lesson 2: Practicing Occupational Work Environment Safety
At the end of the unit, the learner should be able to:
- Demonstrate leadership and professionalism.
- Practice occupational work environment safety.
Unit 3: Navigating an ICT Work Environment
Lesson 1: Utilizing Modern Information Technology
Lesson 2: Applying Quality Standards
At the end of this unit, the learner should be able to:
- Utilize modern information technology.
- Apply quality standards for content creation.
Module 2: Creating Concepts for Social Media
This course teaches you the basics of creating social media ideas. By the end, you’ll know how to research trends, develop and organize ideas, and turn them into a clear and effective script.
Unit 1: Conducting Research on Current Social Media Trends and Related Facts
Lesson 1: Conducting Trend Research
Lesson 2: Conceptualizing Current Trends
Lesson 3: Identifying Authentic Sources and References
At the end of the unit, the learner should be able to:
- Conduct trend research
- Conceptualize current trends
- Identify authentic sources and references relevant to the concept
Unit 2: Translating Concepts into Writing
Lesson 1: Organizing Gathered Concepts for Content Writing
Lesson 2: Developing an Effective Script
Module 3: Translating Concepts into Multimedia Contents
This course covers the knowledge, skills, and attitude that you must have in order to conduct pre-production , production, and post-production plans. By the end of this course, you should be able to prepare pre-production plans, including peopleware and storyboard, conduct production, and perform post-production.
Unit 1: Developing Pre-Production Plans
Lesson 1: Preparing Production Prerequisites
Lesson 2: Forming Peopleware and Practicing Team Dynamics
Lesson 3: Visualizing Script Through Storyboarding
At the end of the unit, the learner should be able to:
- Identify the production prerequisites
- Form the peopleware and practice team dynamics
- Visualize the script through storyboarding
Unit 2: Executing Multimedia Production and Post-Production
Lesson 1: Conducting Multimedia Production
Lesson 2: Performing Post-Production Stage
Lesson 3: Finalizing Multimedia Output for Propagation
At the end of this unit, the learners should be able to:
- Conduct multimedia production
- Perform the post-production stage
- Finalize multimedia output for propagation
Module 4: Propagating Content
This course teaches you how to share and promote your content on social media effectively. By the end, you’ll learn to create content strategies, manage audience engagement, build your brand presence, and measure content performance using key metrics.
Unit 1: Marketing Produced Content
Lesson 1: Marketing Concepts and Challenges
Lesson 2: Disseminating Produced Content to Target Audience
At the end of the unit, the learner should be able to:
- Identify the marketing concepts and challenges
- Disseminate produced content to the target audience
Unit 2: Performing Community Management
Lesson 1: Establishing Community and Brand Management
Lesson 2: Assessing Content Dissemination Performance
Lesson 3: Evaluating Marketing Performance and Strategies Used
At the end of this unit, the learners should be able to:
- Establish community and brand management
- Assess content dissemination performance
- Evaluate the marketing performance and strategies used
These four modules cover community and brand management, plus evaluating marketing success. Complete them to earn a certificate of completion.
Career Opportunity
An individual who has achieved this qualification is qualified to work as a Social Media Content Creator.
Requirements
To enroll in this course, you will need the following documents:
- PSA Birth Certificate
- High School or College Diploma
- Certified True Copy of Official Transcript of Records or Form 137
- Certificate of Good Moral Character or GMRC
- 1 x 1 and/or 2 x 2 pictures
To obtain further details, please reach out to the enrollment site that aligns with your requirements. Kindly note that the criteria may vary.
Tips for Creating Engaging Social Media Content
Here are some simple tips for creating engaging social media content:
- Know your audience
- Use eye-catching visuals
- Be consistent
- Encourage interaction
- Keep it concise
- Use hashtags strategically
- Monitor and respond
- Analyze and learn
These tips can help you create social media content that stands out and engages your audience. The key to success is staying authentic and true to your brand. Be creative, try different content types, and have fun! With these in mind, you can effectively connect with your audience on social media.
Frequently Asked Questions
1. What is the TESDA Content Creation (Social Media) Level III Course?
A: The TESDA Content Creation (Social Media) Level III Course is a training program by TESDA in the Philippines. It equips individuals with skills to create effective social media content for businesses or personal branding.
2. Who can take this course?
A: This course is for anyone with basic social media knowledge who wants to learn content creation for business. Ideal for entrepreneurs, marketers, freelancers, students, and anyone looking to improve their social media skills.
3. What will I learn from this course?
A: This course teaches the basics of social media content creation, including understanding your audience, creating engaging content, using images and videos, and tracking success with analytics. You’ll also build practical skills in creating strategies and managing multiple accounts.
4. Are there any prerequisites for this course?
A: No prior experience or knowledge in social media marketing is required. This course is suitable for beginners who want to learn the fundamentals of social media marketing.
5. What will I learn in this course?
A: This course covers social media platforms, their features, and best practices for creating effective marketing campaigns. You’ll also learn target audience analysis, content creation, paid ads, and success measurement through analytics.
Video: Content Creation Course bubuksan ng TESDA (Tagalog)
TESDA has launched an online course on content creation for those interested in crafting engaging content for various platforms.
In this video, you will learn the basics of content creation, different types of content, and how to effectively use them to reach your target audience.
Summary
The TESDA Content Creation (Social Media) Level III Course covers the essentials of social media content creation, from understanding your audience and building a content strategy to designing engaging posts. Learn best practices to promote your brand, connect with your audience, and improve continuously. Stay authentic, creative, and adaptable to trends to thrive in the fast-paced world of social media.
Contact Information
Technical Education and Skills Development Authority (TESDA)
Office Address: BLDG 8, TESDA Gate 2, TESDA Complex, East Service Rd., South Superhighway, Taguig, Metro Manila.
Email Address: contactcenter@tesda.gov.ph
Telephone Number: 8887-7777
SMS Hotline: 0917-479-4370 (text only)
Website: https://www.tesda.gov.ph/
Facebook Page: https://www.facebook.com/TESDAOfficial
